Powered by nourishing plant-based ingredients like Castor Seed Oil and Sunflower Seed Oil

Beyond protection

Mineral-oil free

ensuring versatility and effective cleaning for your entire collection

L'ORÉAL PARIS Superior Preference Fade-Defying Color + Shine System - 1 Ultimate Black PES 3309.00 Powered by nourishing plant-based ingredientsNew and Improved Superior Preference Hair Color from L'Oreal Paris. The same beautiful color result you know and love now for up to 9 weeks of fade defying color. Superior Preference is suitable for all hair types, provides beautiful gray coverage, and is powered by a new fade defying system for long lasting rich tones. Our new oil in gel formula has a no drip texture which offers better hair adherence and combined with the Shine Protect Conditioner,