while the felt O appliqué at front and embroidered white Pop logo on the back left showcase understated branding

this iteration stays true to its legacy while delivering modern appeal

A refined shape

Pharrell and adidas have been quietly building something worth paying attention to

Hiroshi Fujiwara: Fragment #2 Keychain while the felt O appliquéCommanding the hothouse environment of Harajuku, the street fashion and culture district of Tokyo, Hiroshi Fujiwara is recognized the world over as a pioneer in streetwear, music, and art and is the ultimate arbiter of cool. Known internationally as one of the founding fathers of the 1990s Tokyo scene, Fujiwara exerts a disproportionate influence over contemporary design culture.